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Published: 15/10/2008
B2 | ELT | Reading | Speaking
3 pages

Fulfilling customer needs

Suitable for pre- or in-servicelearners, this resource has them matching pictures of cars to potential customers and analysing Maslow's hierarchy of human needs in relation to different types of product. Can be used as a lead-in to the 'Fizzy Pop' marketing meeting and memo.    
Please note that any audio, interactive or adaptable materials referenced in the PDFs do not form part of this archive.    

See other resources: Marketing

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